We partnered with Bell Helmets — an iconic American manufacturer of bicycle, motorcycle, and racing helmets — to produce launch videos for two new helmet series. Our agency oversaw creative direction, on-site production, and post-production to create polished and cinematic brand films. Shot in person, the videos combined storytelling with precise cinematography, lighting, and on-set coordination to authentically showcase Bell’s products in action.
We were tasked with creating two on-location videos. Each one needed to highlight performance, safety, and design while coordinating closely with professionals on set. Motorcycle racer Josh Herrin would also be featured, adding credibility and authenticity to the narrative. The final video assets were designed to elevate Bell Helmets’ product storytelling while reinforcing their leadership within the motorsports space.
Our team designed and built custom camera rigs for 360-degree motion. We also mounted cameras to pickup trucks to safely track high-speed riding, capturing immersive, cinematic shots grounded in real-world conditions rather than staged scenarios.
From lighting to camera placement, every production decision prioritized authenticity, realism, and technical precision. With professional racer Josh Herrin on location and riding throughout the shoot, we captured real action footage that demonstrated the helmets in use.
Our rigorous, hands-on approach ensured the final videos felt credible, powerful, and true to Bell Helmets’ legacy of performance and protection.
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